Celebrating Afrofuturism: Empowering Voices with Isis Asare of Sista Sci-Fi
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Celebrating Afrofuturism: Empowering Voices with Isis Asare of Sista Sci-Fi

It's time to explore creativity on 'The Truth in This Art' podcast, where Rob Lee takes the lead on this meaningful conversation with Isis Asare. A visionary serial cultural entrepreneur with a track record of transformative ventures. Her groundbreaking initiatives include Sistah Sinema, which she conceived in her living room and swiftly expanded across 20 cities in the US and abroad, all while making strides at major corporations like Microsoft, Shutterfly, and Brightroll. With a successful exit strategy in 2015, she left Sistah Sinema in the capable hands of community investors. Leveraging over a decade of finance and business development expertise at Fortune 500 giants like Amazon, Sears, T-Mobile, and Microsoft, Asare brings a formidable background to her latest endeavor, Sista Sci-Fi, the pioneering black-owned bookstore focusing on science fiction and fantasy. A distinguished scholar with a joint MBA/MPP from Columbia Business School and Harvard University, as well as a BA from Stanford University, Isis Asare is a leading advocate of Afrofuturism and is committed to amplifying diverse voices in literature and pop culture. Based in Oakland, CA, she proudly identifies as a queer, Ghanaian-American sapiophile, reflecting her multifaceted identity.

About Sistah Scifi:

Started on February 2, 2019, Sistah Scifi is a strong niche sci-fi brand with over 11K engaged Instagram followers located throughout the US and Canada, 8K Facebook followers, and an email list of over 3K. Sistah Scifi has been featured in The New York Times, Oprah  Magazine, BookRiot, BuzzfeedVentureBeat, and Facebook's Boost My Business. Sistah Scifi's number one product is the Sistah Scifi Author list shirt, and major clients include the Museum of Popular Culture (Seattle), Oakland Museum of California, and the University of Illinois Urbana-Champaign. Sistah Scifi has hosted author interviews with John Jennings, NK Jemisin, LL McKinney, Jewelle Gomez, and Nisi Shawl to name a few. Sistah Scifi has developed strong collaborations with major international publishers such as Hachette/Orbit, Akashic, Abrams, Macmillan/Tor.com, and Simon and Schuster. 

Inside this recording, we venture into:

  • The captivating realm of Afrofuturism as Isis Asare intricately unravels how this genre ingeniously merges African diasporan culture with futuristic technology, casting a spotlight on empowered black characters in an alternate tomorrow.
  • Explore the profound significance of representation and empowerment within the multifaceted tapestry of Afrofuturist creations, delving into how these crucial elements resonate throughout the genre's rich narratives.
  • Embark on a fascinating exploration of the dynamic role of black women as both avid enthusiasts and prolific creators within the captivating worlds of horror, sci-fi, and fantasy, unraveling their unique contributions and perspectives.
  • Immerse yourself in the inspiring initiatives of Sista Sci-Fi as Isis Asare unfolds how this trailblazing platform passionately uplifts the voices of black women in the genre through a mosaic of events, collaborations, and transformative partnerships.
  • Join the conversation on a visionary endeavor led by Isis Asare, where the mission to cultivate opportunities and enhance visibility for self-published authors takes center stage, shedding light on the vibrant diversity of voices waiting to be heard.

Don't miss this chance to hear from Isis as she discusses her background and what inspired her to start the first black-owned bookstore focused on science fiction and fantasy. She defines Afrofuturism as the intentional infusion of African diasporan culture with technology in a future setting where black characters are empowered. Asare emphasizes the importance of representation and empowerment in Afrofuturist works. She also shares her recent influences, including the graphic novel "Fire Sector" by N.K. Jemisin and Jamal Campbell, the book "The Good and the Kindness of Ghosts" by Rivers Solomon, and the TV series "Star Trek: Discovery." Asare highlights the strong presence of black women in the horror, sci-fi, and fantasy genres and the importance of supporting and amplifying their voices.


Mentioned in this episode
Sistah Scifi


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This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.

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Original music by Daniel Alexis Music with additional music from Chipzard.

Episode illustration by Alley Kid Art.

About "The Truth In This Art"

"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.

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Creators and Guests

Rob Lee
Host
Rob Lee
The Truth In This Art is an interview series featuring artists, entrepreneurs and tastemakers in & around Baltimore.
Isis Asare
Guest
Isis Asare
Isis Asare - A visionary serial cultural entrepreneur with a track record of transformative ventures.