Artistry, Vision & Community: Shannon Maldonado's YOWIE Journey
Shannon Maldonado is the founder and creative director of Yowie, a lifestyle shop and design studio based in Philadelphia. With a background in fashion design, Shannon launched Yowie in 2016 and has since become a trusted voice in the design community. She is known for her unique vision and ability to curate a diverse range of products and experiences. Shannon is also the co-founder of a boutique hotel set to open in Philadelphia this summer.
Shannon shares her journey from a career in fashion to starting her own lifestyle shop and design studio. She discusses the early experiences that shaped her creative path and the challenges and rewards of being an entrepreneur. Shannon emphasizes the importance of having a singular vision and staying true to her brand while also being open to new opportunities. She also talks about the significance of the name Yowie and how it reflects the ever-evolving nature of her business. Shannon's passion for people and art shines through as she describes the joy of creating and connecting with others.
In this episode, we delve into:
- Shannon's creative journey as we explore how her fusion of art and fashion background led her to establish Yowie, a unique lifestyle shop and design studio.
- Shannon's singular brand vision, tracing her pursuit to craft a recognizable and exceptional aesthetic that sets Yowie apart.
- Yowie's dynamic essence, delving into the array of products and artist collaborations that contribute to its vibrant creative tapestry.
- Shannon's passionate intersection of art and human connection, discussing how her love for both propels her to create and foster relationships.
- Shannon's forthcoming venture—a boutique hotel opening this summer—unveiling how this expansion enriches Yowie's brand and invites new avenues for experiences.
Join us as we dive into the world of art and design with Shannon Maldonado, founder of Yowie. Learn how she turned her passion into a thriving business and get inspired to pursue your own creative endeavors.
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This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.
If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.
Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart
Original music by Daniel Alexis Music with additional music from Chipzard.
Episode illustration by Alley Kid Art.
About "The Truth In This Art"
If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.
Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart
Original music by Daniel Alexis Music with additional music from Chipzard.
Episode illustration by Alley Kid Art.
About "The Truth In This Art"
"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.
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Creators and Guests
Host
Rob Lee
The Truth In This Art is an interview series featuring artists, entrepreneurs and tastemakers in & around Baltimore.
Guest
Shannon Maldonado
Founder and Creative Director of YOWIE, a creative platform, storefront and design studio based in Philadelphia.