The Journey of Michele Tsucalas: From Coastal Inspiration to Nationwide Granola Success
Discover the profound impact of art on our lives and culture with 'The Truth in This Art,' hosted by Rob Lee. Today's guest is Michele Tsucalas, the founder and owner of Michele's Granola, is a Baltimore-based small-batch granola maker with a passion for quality and traditional techniques. Her journey began during a memorable coastal New England summer in her early 20s, where she fell in love with granola bars from a local bakery. When she returned to Maryland, she started experimenting with her own homemade cereal. Now, fifteen years later, Michele's Granola has become a nationally distributed brand renowned for its delicious and nutritious products, all handmade with love in their Maryland kitchen. Michele's commitment to producing the very best granola in the best possible way is the driving force behind her business, which also focuses on creating a positive impact in her community by making healthy food accessible to everyone.
Throughout this presentation:
- Discover how Michele's Granola crafts a delightful and nutritious product, prioritizing real, wholesome ingredients.
- Uncover the impact Michele's Granola makes on the community through its commitment to food-related initiatives and giving back.
- Explore Michele's journey in overcoming hurdles by fostering a resilient team and adapting to ever-changing circumstances.
- Learn how social media played a pivotal role in amplifying Michele's Granola's reach and fostering meaningful connections with customers.
- Get a sneak peek into the exciting new products soon to be unveiled by Michele's Granola.
You won't want to miss this enlightening conversation with Michele as she shares her journey of starting a small-batch granola business in Baltimore. She discusses the inspiration behind her venture and the focus on creating a better-tasting, healthier product. Michele also highlights the importance of giving back to the community and how her company supports food-related initiatives. She talks about the challenges she faced as a business owner and how she overcame them. Michele emphasizes the role of social media in expanding her brand's reach and connecting with customers. She concludes by teasing new products coming soon from Michele's Granola.
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This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.
If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.
Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart
Original music by Daniel Alexis Music with additional music from Chipzard.
Episode illustration by Alley Kid Art.
About "The Truth In This Art"
If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.
Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart
Original music by Daniel Alexis Music with additional music from Chipzard.
Episode illustration by Alley Kid Art.
About "The Truth In This Art"
"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.
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Creators and Guests
Host
Rob Lee
The Truth In This Art is an interview series featuring artists, entrepreneurs and tastemakers in & around Baltimore.
Guest
Michele Tsucalas
Michelle Tsucalas - the founder and owner of Michelle's Granola, is a Baltimore-based small-batch granola maker with a passion for quality and traditional techniques.