Interview with Lee Johnson-Lowe (Lord Baltimore Hotel)
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Rob Lee
The welcome to the truth in this art. I am your host, Rob Lee. You're listening. I appreciate you checking in, tapping in and checking out this podcast for candid conversations on arts and culture. Today I have the distinct privilege, the distinct privilege of being in conversation with the Director of Sales and Marketing at the Lord Baltimore Hotel. Please welcome Lee Johnson Lowe.
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Rob Lee
Welcome to the podcast.
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Lee Johnson Lowe (lord Baltimore Hotel)
Thanks, Rob. Appreciate it.
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Rob Lee
Appreciate you coming on and making the time to to chat with me today. So before we get to into the conversation, because I find recently I've been like having to put the microphone on, having to put the record button on because I'm already in the middle of a conversation with someone. I'm like, I'm losing the good stuff. I want to invite you to, to give us the story.
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Rob Lee
Like, ultimately, what is the Lily Johnson little story and what was your first experience within the hospitality industry?
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Lee Johnson Lowe (lord Baltimore Hotel)
Yeah, so when I was 16 years old, I thought it was time for me to get a part time job. And I stopped in at a Holiday Inn in Warren, Pennsylvania, and said, I want a job. And they hired me as a busboy and I progressed very quickly. So within months I became a floor supervisor. And then by my senior year, I knew the hotel industry was what I wanted to do.
00;01;37;23 - 00;01;54;07
Lee Johnson Lowe (lord Baltimore Hotel)
So I asked the general manager of that Holiday Inn if I could work the front desk, and he said, Well, you would be the youngest front desk clerk we ever had, but we're going to give you a shot. So my last year of high school, I worked the front desk 40 hours a week and it was in my blood.
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Lee Johnson Lowe (lord Baltimore Hotel)
From there, I just knew I had to do it. I went to Penn State University for hospitality management and jumped right in, right into management.
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Rob Lee
So, so what was it? And thank you for sharing that. What was it about the hospitality industry maybe that those early experiences or even pursuing hospitality management? Because I have friends who were in that that area in college and was like, yeah, you're an interesting breed, guys, and say, I need to make some connections, I need some hotel connections for the future and things of that sort.
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Rob Lee
But what was it about this industry that that drew you in? And what is it about perhaps your personality in a way that you go about your work that makes you just so good at what you do? Because, you know, when we're in an industry and we know that's our thing, it has to be something that comes from us.
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Lee Johnson Lowe (lord Baltimore Hotel)
It was the stable hours and the short days and just kidding. It is hospitality is not that at all. You know, we are a 24 seven industry and it can be a lot of long hours. But now really what it is, it it was truly that satisfaction of taking care of a guest and then coming back to you and saying, you made my day.
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Lee Johnson Lowe (lord Baltimore Hotel)
Incredible. You made my experience incredible. So, you know, shortly after my experience in high school, I got into catering. And that's really where it's very personal for a lot of people, especially those wedding receptions and anniversary parties and really to to be able to fulfill their dream. It was really something that was pretty, pretty exciting. And then from there, moving into the group side of the business and the sales and marketing side of it was just a natural step for me.
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Lee Johnson Lowe (lord Baltimore Hotel)
And I love every minute of it. It's about creating experiences. And when you're at the Lord Baltimore Hotel or most independent hotels for that reason, that has a big focus because that's your differentiator, is creating those experiences.
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Rob Lee
And I like that. It's almost as if you have the questions already I like that were kind of segway it into the Lord Baltimore portion of the interview. So. So what is it like? How long have you been at the Lord Baltimore Hotel and what was it that drew you in? And then I got like a bunch of questions and it has a long history, but I at least want to start off there.
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Lee Johnson Lowe (lord Baltimore Hotel)
Yeah. So the Lord Baltimore Hotel is actually the oldest operating hotel in the city of Baltimore, was built in 1928. Our ownership, the Rubell family, they had never been to Baltimore before until early 2013. They came to visit the exhibit at the Baltimore Museum of Art. The Cohen sisters have the largest collection of teeth in the world right at the Baltimore Museum of Art.
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Lee Johnson Lowe (lord Baltimore Hotel)
And our owners, the Rubell family, they're in the top ten modern art collectors of the world. So that was a big interest for them. Yeah, they came to Baltimore and they fell in love with Baltimore, found out that there was a hotel for sale and they showed interest. And that's how it all happened. How I came in the picture is mutual friends.
00;05;01;28 - 00;05;22;19
Lee Johnson Lowe (lord Baltimore Hotel)
So they when they were inquiring about the possibility of purchasing that hotel, they reached out to a friend of theirs who lives locally and said, Is there someone we can talk to that can give us a little bit more insight about the market and maybe even about the hotel? So I met with them. I was really inspired by what they wanted to do with the hotel.
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Lee Johnson Lowe (lord Baltimore Hotel)
I started helping them out, recruiting some some key management. At that point in time, I hadn't made my commitment to come over to their team, but the more we got into it, I couldn't help it. I was like, I'm coming, I'm coming on board. So that was in 2013. So it's nine and a half years. There were about family there, awesome people to work for and they truly believe in creating those experiences, which is what I just absolutely love doing for our guests.
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Rob Lee
Experiences are key. I like when they're sales opportunities. I know what my my partner and I, we we will do staycations. It's just like you look, I want to wake up in a hotel, and it's not like there are considerations that are made, you know, it's like, what has this kind of combination of art? What looks a certain way, what it's going to leave me with an experience that I'm like, because I never really care about the money and the costs associated with it.
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Rob Lee
It's usually for something that's a birthday, an anniversary, something along those lines. So the experience and I like that you've touched on multiple instances, the experiences is key. You know, that's the thing that that one is going to remember and that one is going to brag about. That's why they had evangelists sort of thing comes in at.
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Lee Johnson Lowe (lord Baltimore Hotel)
Absolutely.
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Rob Lee
Yeah. So Lord Baltimore hotel has has a long history, nearly a hundred years old, as you touched on a moment ago. What are some of those interesting factoids or like kind of like juicy like pieces of information that from a sales and marketing and evening storytelling perspective that really resonate with you and you're like, there's an angle here.
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Rob Lee
There's a potential campaign here. Tell me about that.
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Lee Johnson Lowe (lord Baltimore Hotel)
Yeah. So one of the things that I when I first started was I really wanted to embrace the history of the hotel because it has been around for four many, many years. But one of the things I wanted to embrace was also our namesakes. So the Lords of Baltimore and who were they and why was a hotel named after them?
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Lee Johnson Lowe (lord Baltimore Hotel)
So we went and we got our portraits through the Maryland Historic Society of the Lords of Baltimore, and we have them positioned in the foyer of our ballroom with name plates and fun engaging stories about who they were and why it's how it would have been named after them. So it started, you know, 1600s. So obviously the hotel itself, though, has great history as far as people that have been here that have experienced it.
00;07;57;05 - 00;08;30;28
Lee Johnson Lowe (lord Baltimore Hotel)
We have a showcase in our lower lobby that has memorabilia and collateral and menus, menus from the 1930s. It's so much fun just looking back and seeing some of that, some of the things that we take for granted today was so super special back then. Yeah. So that really just adds a whole element of experience to it. And then of course, the rebels in the art component, I really became vastly educated regarding art and really have embraced that component.
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Lee Johnson Lowe (lord Baltimore Hotel)
We have five exhibitions on property, we have thousands of of original art pieces, pieces that are influenced by artists like Damien Hirst and Jack Jackson Pollock. So right now we have an exhibition in our in our lobby. How can these be Iraqi is a Brazilian artist, lives here locally, has an exhibition in the lobby. We have a remake of the Cindy Sherman still photography exhibit in our tavern.
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Lee Johnson Lowe (lord Baltimore Hotel)
Yeah. Which is a pretty popular it's a black originally done in black and white. The remake is done in color. So that's very interesting as well. So there's there's a lot of dynamics to what we've got. We're one of the few hotels in the city that has a bakery on site. So we actually do the majority of our baked goods right here on property.
00;09;24;20 - 00;09;54;16
Lee Johnson Lowe (lord Baltimore Hotel)
So a lot of stories that we can really embrace and share. I love doing tours of the hotel and showing off the artwork. I had a group that came in this past weekend and asked for a private tour, so I was able to do a private art tour for them. So whether it's history, we have doors open coming soon, which is put on by the American Institute of Architects, and that is a complete tour of that of the hotel that's open to the public.
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Lee Johnson Lowe (lord Baltimore Hotel)
That's going to be a lot of fun. One thing we haven't talked about, though, are the ghosts. So the question of the hour, are there really ghost? Well, you know, I know all of the stories and I'm happy to share because that is a component that many guests like to hear about. Probably one of the most popular ones is in regards to a little girl named Molly who supposedly runs around the hotel playing with the red ball.
00;10;24;11 - 00;10;46;13
Lee Johnson Lowe (lord Baltimore Hotel)
And I have had guests come up and tell me that they have seen a red ball in the hallway. So the story behind that goes that, you know, during the Great Depression, there were a lot of people that really kind of messed up their minds. And unfortunately, there were over 20 documented jumpers from the war in Baltimore. So that's that's the time period that these ghosts really come from.
00;10;46;13 - 00;11;15;17
Lee Johnson Lowe (lord Baltimore Hotel)
And apparently Molly and her parents were part of that. So they're there. We do host a ghost tours throughout the month there a couple of times a month in the summertime. And when it's nice, whether that tour includes a walk over to the Edgar Edgar Allan Poe grave, which is just a few blocks from that hotel, when the weather starts getting colder, we keep it within the hotel.
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Lee Johnson Lowe (lord Baltimore Hotel)
Sure. So, yeah, so that's just another another form of our experience. And so we've got available.
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Rob Lee
That's that's really that's really interesting. That's really that was it's funny you answer one of those future questions that I has. Obviously, you're well versed in that regard. And yeah, I'm like, how many people are going to say, Hey, I need to travel here to check out Haunted Baltimore and I don't know. But, you know, it's is one of those places that the hotel is one of those places that it's very much a landmark is very much part of what I look for downtown.
00;11;53;19 - 00;12;17;19
Rob Lee
You know, it's within that kind of walkable area where you have two stadiums at Baltimore Arena, all of that stuff that's there. What what sorts of like how do you leverage it being in that area in terms of maybe partnerships, in terms of maybe collaboration with certain entities that maybe downtown partnership or even the sports franchises down there?
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Rob Lee
What sorts of collaboration, if any, kind of go into being in the that big part of downtown, that tourist area?
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Lee Johnson Lowe (lord Baltimore Hotel)
Yes. Yes and yes to all the ones that you said, but also in addition to Downtown Partnership and visit Baltimore and all that kind of organizations you expect us to be involved with, we also because of our art connection, we very, very much tie ourselves to the museums in the area. Art Museum, Walters Art Gallery, Baltimore Museum of Art.
00;12;50;15 - 00;13;15;01
Lee Johnson Lowe (lord Baltimore Hotel)
And there are many museums throughout the city. We also like to tie ourselves in to performance art. So Hippodrome, obviously the Everyman Theater is a big partner of ours, the Lyric Opera House. So so those are important components to us as well. And we really spend a lot of time promoting them as an across promoting.
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Rob Lee
Yeah. So I want to hear and I want to dove into this one question as a little further down, but at least want to ask this now tell me about like when it comes to your works, there's a creative bend to it. There is a service, been an experience creation, sort of been to it. What are you some like uncommon sources of inspiration because I think a lot of times you don't think of, you know, someone that's working in the marketing, that they're being inspired.
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Rob Lee
They're like, hey, I need to find a way to promote what I'm doing or to get the word out or do the storytelling for what I'm doing. But what inspires you, and what are some of those more uncommon sources of inspiration for you? Maybe that don't really seem like they fit within the whole hospitality industry.
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Lee Johnson Lowe (lord Baltimore Hotel)
Right? I love that question. I, I, and I know I've used this word over and over again, but I have to say it again here experiences. So I go and experience as much as I can and I steal from the best. So if I had a great experience, I try to figure out how I can implement that into the hotels experience.
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Lee Johnson Lowe (lord Baltimore Hotel)
Maybe I went to a paint night somewhere. I was like, Wow, that would be a great thing to implement into the hotel. So sometimes we do paint nights. I'm, you know, there's just a prime example of really just keeping your eyes open for that experience and how can it translate into the hotel? Maybe I went to a drag show.
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Lee Johnson Lowe (lord Baltimore Hotel)
Oh, gosh, why aren't we doing drag shows on our rooftop, which we before the pandemic and we'll get back to next year. So it's really keeping your eyes open and and knowing and really knowing how you can implement it into the hotel experience.
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Rob Lee
I love that. I love that. And yeah, I think that's what I'm doing. And different cities that I travel to and doing interviews like taking in, stealing, unabashedly stealing, you know, Oh, well, they're doing this here. Why aren't they doing it in Baltimore, you know, and seeing different hotels, for instance, that, you know, hey, we have a space.
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Rob Lee
We had this conference room. We can do this. Would you be interested in doing a podcast here? And I'm like, okay, that's that's an option. That's a thing to do. Or even I remember being in Nashville and going to the 21 C Hotel, that museum hotel situation. And I was like, This is great. When are we getting one in Baltimore or when it's when at a hotel.
00;15;43;02 - 00;16;07;18
Rob Lee
When there's a hotel in Baltimore going to like copy this idea and make it their own. It's like I like all of these these different things. And ultimately it's the thinking that goes into what that experience is, who like the people that are driving and making the decisions, what are they doing? So is hearing from you that you're a person that likes to bring your experiences in and see how you can apply it at the Lord Baltimore Hotel.
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Rob Lee
That that's great to me.
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Lee Johnson Lowe (lord Baltimore Hotel)
Yeah. And adds a lot to the experience for sure.
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Rob Lee
So the last few years there's been more and more innovation, new ways with regards to like social impact and things of that nature. And that's, I think part of what like entities do. I think over whether it's a hotel, whether it's a business with you're within the community, you have to like do things and show that you're a part of the community.
00;16;34;12 - 00;16;51;13
Rob Lee
What sorts of things like within like the Baltimore hotel are like these are community based is this is these are opportunities that we're the hotel is working with the community whether it be with artists whether it be with people. From a community standpoint, I'll speak on that.
00;16;52;21 - 00;17;21;01
Lee Johnson Lowe (lord Baltimore Hotel)
I mean, let me start by saying, when it comes to social media, you know, we we do a really great job with our social media, but we're careful not to overshare because that's when you start losing followers. We also try not to oversell because people don't necessarily want to be sold on social media. They want to hear the stories, they want points of interest.
00;17;21;09 - 00;17;50;01
Lee Johnson Lowe (lord Baltimore Hotel)
And that's really what we focus on. Now, how do we how do we share our commitment to that local community? That's big for us. That's right into our mission statement. We have Baltimore in our name, right? So it's super important to us. So we do a lot of use of our own social media in promoting other things and other organizations in the area.
00;17;51;02 - 00;18;15;10
Lee Johnson Lowe (lord Baltimore Hotel)
And that's that is, you know, anywhere from museums to buying local, you know, a lot of our food comes from local vendors and suppliers. We have moved basically almost all of our purchases, or at least as much as we can to local providers, because that's a big part of what's important to us.
00;18;16;00 - 00;18;38;04
Rob Lee
Thank you. Thank you for sharing it. So this is this is the last real question that I got for you. So read a little bit about the guitar tree competition, which is coming up later in the year, I believe. I know that's always a late it later in the year sort of situation. What was the thinking there and what are the sorts of like kind of unique that's really unique and it feels distinctly Baltimore.
00;18;38;04 - 00;18;50;25
Rob Lee
I, I don't know why you get like a John Waters vibe off of it, but it feels distinctly Baltimore. So tell me about like that, how that came about and maybe other combinations that are similar, other programing that's similar to it.
00;18;51;07 - 00;19;22;08
Lee Johnson Lowe (lord Baltimore Hotel)
So sure. So the culture tree we're going on to, it's about nine years, I believe, and I had this thought many years before that I saw a saw tree and it wasn't necessarily a holiday or a tree, but it was a conservatory in a magazine or online. And I was like, How cool would that be to have something like that in the hotel lobby?
00;19;22;17 - 00;19;45;22
Lee Johnson Lowe (lord Baltimore Hotel)
There? The hotel I was at the time, I kind of ratifying then like whatever, just another crazy idea about that. So I got to the Lord Baltimore Hotel, of course, and I introduced it to the general manager and he was, Oh yeah, we're doing it. So the first year we had 12 trees. Yes, I designed three of those 12, but you know, then we got it going.
00;19;45;25 - 00;20;15;10
Lee Johnson Lowe (lord Baltimore Hotel)
So each year now we're up to 25, 30 trees and it is truly a blend of fashion and a Christmas tree. And it's amazing these artists really come forward with some really outstanding designs and they are displayed in the lobby on November, the end of November. So installation occurs Thanksgiving weekend and then that starting that following Monday, they stay in place until right after the new year.
00;20;16;14 - 00;20;37;28
Lee Johnson Lowe (lord Baltimore Hotel)
There is a voting that happens at a private events that the hotel hosts. We invite some key neighbors in and they cast the voting. And so that's that's been a big tradition of ours for the last two years. We've had to do it virtual. So we're super excited that we're actually able to do it back in person again.
00;20;39;03 - 00;21;18;20
Lee Johnson Lowe (lord Baltimore Hotel)
We have done similar events to this over the years, not as consistent or annual as you would say, but we've done like a hat design competition during Preakness days, so we're always seeking out new opportunities like that. This year we are partnering with the American Institute of Architect on Gingerbread Contest and making gingerbread houses. So that'll be another component on top of the tree, kind of making Charles Center and Charles Plaza as a destination for the holidays because it will also be the candy land.
00;21;19;11 - 00;21;30;18
Lee Johnson Lowe (lord Baltimore Hotel)
If you didn't see a pasture. It's pretty cool experience out in Central Park. So you'll have kind of that the gingerbread contest, which is right next door and then the church tree. So it's a pretty cool.
00;21;30;28 - 00;21;46;24
Rob Lee
That's that's really cool. Thank thank you for sharing that. And as a person that has ideas and you're like, all right. And then having the opportunity to go somewhere and really be able to put your idea, like your experience in going to the Lord Baltimore Hotel. And we're like, Oh yeah, we're doing that. That was that must have felt really cool.
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Lee Johnson Lowe (lord Baltimore Hotel)
Yeah, absolutely.
00;21;49;10 - 00;22;08;10
Rob Lee
So that's kind of the wrap up of the real questions. And if you'll indulge me, I have a few Rapidfire questions for you. And I'm going to start off with a very easy one. What are what are your go to baked goods? You know, you mentioned there's a bakery on site or what have you. What do you have in your cookie person?
00;22;08;10 - 00;22;10;02
Rob Lee
Are you are you into the cakes? What are you into?
00;22;10;20 - 00;22;26;26
Lee Johnson Lowe (lord Baltimore Hotel)
I try to avoid the sweets because I'm supposed to avoid the sweets. However, you know, a good piece of chocolate cake that does a lot or an apple crumb. I mean, those are pretty hard to resist.
00;22;27;05 - 00;22;38;08
Rob Lee
Love to hear it. This one is going to tap it back into it. Do you ever talk to the ghost? You ever have a conversation? It's like, look, I'm in this room. Grab all at me.
00;22;39;06 - 00;22;57;23
Lee Johnson Lowe (lord Baltimore Hotel)
Now, see? Now you're going to make me tell the truth there. I am not a believer. I know all this. I've actually kind of witnessed a few things that are kind of like, okay, I understand why that could be questionable, but so now I don't talk to them.
00;22;57;23 - 00;23;15;02
Rob Lee
What is your favorite holiday? I see the Halloween thing. That's that's that's a some programing or the sort of festivities that are there. And obviously, you know, during Thanksgiving into like the new year, there's the there's the Cantor Tree competition. So what is your favorite holiday?
00;23;15;19 - 00;23;37;03
Lee Johnson Lowe (lord Baltimore Hotel)
Oh, wow. It's probably going to be Christmas because Christmas I almost always have off and it's a family day. So a lot of when you're in the hotel industry, you don't normally get to spend a lot of the holidays with your family, but that is one that I get to spend with my family. So I really embrace and appreciate that.
00;23;37;21 - 00;23;56;08
Rob Lee
That's great. So obviously I've seen pictures. I've done my deep dove, I've done my research. You're your dapper individual. You put on a great ensemble. What is your favorite fashionable accessory? Is Pocket Squares Ties or your Sagi? What is your your favorite clothing accessory?
00;23;56;08 - 00;24;10;16
Lee Johnson Lowe (lord Baltimore Hotel)
Okay. I do a lot of pocket squares or pocket rounds. They're not always square, but lately I don't know why. I've just gotten this craze over shoes. It's all about the shoes I like.
00;24;10;19 - 00;24;31;01
Rob Lee
I like a nice pair of shoes. I mean, I'm trying to. I'm in the spot where I'm going to more public things and I'm like trying to figure out what is my artist kind of attendee costume. And I feel like it's a lot of black in comfort oriented, but I'm always wearing Doc Martin, so I was like, This is great stability in my ankles I'm to wear by rolling my ankles.
00;24;31;01 - 00;24;33;15
Rob Lee
This is great and it feels more arty. I don't know.
00;24;34;13 - 00;24;46;29
Lee Johnson Lowe (lord Baltimore Hotel)
I'm I'm definitely a person that's not afraid to be out there a little bit and to have something that kind of jumps out at us so that I, you know, so it might be a big, bright, colorful, you know, handkerchief or or a tie.
00;24;47;23 - 00;25;06;05
Rob Lee
I like that. I'm figuring out, okay, since we're recording this like a little bit before, about a month or so before month and change before Halloween. And I feel like there's a suit that I'm going to give. And for context, I'm six foot four. So it's a lot of me and it's just like, Oh yeah, I'm going to wear a garishly bright suit.
00;25;06;05 - 00;25;16;23
Rob Lee
I want to figure out what it is as a character I saw in a movie, and it's like an awareness. I don't know how it's going to work out, but I'm wearing it and I believe the color is kind of a mint. So it's just me is a big strip of toothpaste. It's fine.
00;25;17;01 - 00;25;21;06
Lee Johnson Lowe (lord Baltimore Hotel)
It's like nothing wrong with that. There to be different.
00;25;21;19 - 00;25;32;16
Rob Lee
Yeah, absolutely. So lastly, in these rapid fire questions, it's almost like shameless plug time to share. Something interesting is coming up at the Lord Baltimore Hotel. The floor is yours.
00;25;32;27 - 00;25;53;11
Lee Johnson Lowe (lord Baltimore Hotel)
So this actually this coming weekend, is it? We are actually doing a ghost site which is going to be a lot of fun. So it's national Ghost Hunt Day. So have thought it was a thing, but it is so hundreds and hundreds of ghost hunts will be happening all on the same day, at the same time. So that's kind of cool.
00;25;53;21 - 00;26;21;24
Lee Johnson Lowe (lord Baltimore Hotel)
Yeah. We do have our bakery features specials daily that are just amazing. If you haven't been by that, the Be Bistro and Bakery, there's a lot that goes on there. As of September, we reopened our theater, so we have a built in theater at the hotel. It's a nice theater and it is put on by post magic and there's magic shows every Saturday.
00;26;21;24 - 00;26;24;26
Lee Johnson Lowe (lord Baltimore Hotel)
So that's a nice added experience to that hotel.
00;26;25;15 - 00;26;41;28
Rob Lee
So that's that's it. Oh, I want to thank you for sharing it and thank you for being on this podcast. And secondly, I want to invite and encourage you to tell the fine folks, the listeners, where to check out Laura, Baltimore Hotel website, social media, all of that good stuff. The floor is yours.
00;26;42;19 - 00;27;03;19
Lee Johnson Lowe (lord Baltimore Hotel)
Great. So yeah, you'll find us on all of our social media from Facebook, Twitter and LinkedIn. So, you know, it's kind of crazy. All the sudden I had this aha moment that like, we don't use LinkedIn enough. And so we started posting a lot more on LinkedIn and it's amazing how many responses and followers we're actually getting through the link tent.
00;27;03;21 - 00;27;04;28
Lee Johnson Lowe (lord Baltimore Hotel)
So don't forget about LinkedIn.
00;27;05;01 - 00;27;13;07
Rob Lee
It's you're not wrong about that. I've used LinkedIn and people seem a bit more inclined to book and schedule. People are on their P's and Q's there.
00;27;13;18 - 00;27;14;22
Lee Johnson Lowe (lord Baltimore Hotel)
Yeah, for sure.
00;27;15;07 - 00;27;35;16
Rob Lee
So that said, I want to again thank Lee Johnson Low of the Lord Baltimore Hotel. And I'm Rob Lee saying that there are places to visit community maybe if you ghost in and around your neck of the woods you just got to look for it.
