Kris Fulton of Sophomore Coffee on Building Trust Through Consistency and Why Physical Presence Still Matters
Download MP3In this episode of The Truth In This Art, returning guest Kris Fulton is back!
About Kris Fulton: Kris Fulton is a self-described coffee nerd, Baltimore-based coffee roaster, and co-owner of Sophomore Coffee, a neighborhood coffee shop in Charles Village. He opened Sophomore Coffee in April 2019, just months before the pandemic, and has spent seven years building it into a trusted community fixture. His journey in coffee began at a local café and evolved through his pivotal role at the Four Seasons Baltimore in 2011, where he honed his skills in luxury hospitality and elevated service that would shape Baltimore's food and beverage scene.
We talk about his evolution from "punk kid working coffee on the side" to wearing multiple hats—plumber, janitor, counselor, delivery driver—as a small business owner who opened Sophomore Coffee without knowing all the ins and outs of running a business. He discusses the meaning behind the name "Sophomore"—embracing the second attempt, learning, and growth—and his philosophy of focusing on two pillars: coffee quality and service quality. He shares insights on surviving the pandemic, which forced him to start roasting coffee himself when wholesale partnerships became uncertain, and how that challenge became an unexpected opportunity.
Fulton reveals his approach to being a reliable neighborhood fixture—open every single day, even in bad weather—and how that consistency earns trust and bandwidth in the community. He discusses his collaboration with other food and beverage professionals, his work with Tarleton, and his decision to keep Sophomore Coffee hyper-local rather than expanding. He introduces his advice for aspiring coffee shop owners: "Just be a sponge"—work in a coffee shop first, absorb as much information as possible, and understand that owning a café means you'll be working in it, not just managing from afar.
We also talk about the importance of intention in coffee-making, why third spaces like cafés are indicators of a community's health, his newsletter as a way to connect directly with customers, and why physical presence and in-person experience still matter more than what can be displayed on social media in an increasingly digital world.
Photo credit
The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore).
Host: Rob Lee
Music: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.
Production:
- Produced by Rob Lee & Daniel Alexis
- Edited by Daniel Alexis
- Show Notes courtesy of Rob Lee and Transistor
Photos:
- Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.
- Guest photos courtesy of the guest, unless otherwise noted.
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